MATT HILL
LATEST ARTICLES
09 Oct 2025
There are tremendous opportunities to maximise the impact of TV at the bottom of the funnel, where automated planning and buying are commonly deployed, writes Sky's director of insight and research.
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
17 Nov 2023
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
21 Dec 2022
It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.
13 Oct 2022
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns, explains Thinkbox’s Matt Hill.
Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox's research and planning director.
05 Jul 2022
Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.
04 Apr 2022
One group in particular should care about how we define TV today, writes Thinkbox's Matt Hill.
22 Mar 2021
Thinkbox’s Matt Hill throws some shapes to tell the stories of how individual sectors approached TV advertising during the past year
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer